It’s always exciting
to be part of a
world’s first!
We were tapped by the team at VICE + Fido to lend technical expertise and help figure out how to create The World’s First Geo-Location Interactive Music Video where the band, Keys N Krates, would photobomb your Instagram photos as they made their way to your city.
Before
After
Partnering with special effects studio MELD and digital production studio Jam3, the project went live at the Bestival Music Festival.
Thousands of user generated photos were photobombed by the band, creating a uniquely personal way for a brand to include their fans in the experience.